AUTHOR
Ed Pérez
Founder & B2B SaaS Web Design Specialist at Max Performance
ABOUT
20 years in design. Built for B2B SaaS growth.
Ed Pérez is a web designer, developer, and technical SEO specialist focused on B2B SaaS companies. Ed builds websites and content systems that generate inbound pipeline, starting from the first line of semantic HTML and extending to the content architecture that fills clients’ SaaS marketing sites with qualified traffic.
“The best SaaS websites aren’t built to look good, they are built to rank, convert, and compound over time.”
With 20 years in professional design, including leading design teams at Zara, Mango, and El Corte Inglés, and 61 completed B2B SaaS web projects, Ed brings both design discipline and commercial rigour to every engagement. Ed also researches and writes in-depth buyer guides that help B2B SaaS marketing teams shortlist web design and landing page agencies, using the same criteria a Head of Marketing would apply.
AUTHOR EXPERTISE & CONTRIBUTIONS
Where Ed Pérez builds authority in B2B SaaS web design
Ed Pérez turns two decades of global retail and SaaS experience into buyer guides and web projects that help B2B SaaS marketing teams shortlist web design agencies.
Your research reaches the right buyers, from day one.
20 years in professional design across Zara, Mango, and El Corte Inglés, applied directly to evaluating B2B SaaS web agencies and landing page specialists.
Guides built on operator-grade criteria.
Each agency assessed on conversion methodology, B2B SaaS specialization, service model, and documented results, the same criteria a Head of Marketing uses when shortlisting web design agencies.
30+ B2B SaaS projects shipped, Top 1% on Upwork.
Expert-Vetted by Upwork. Every completed project sharpens the evaluation criteria applied in every buyer guide Ed publishes.
FEATURED ARTICLES
Buyer guides for B2B SaaS marketing teams
Ed Pérez’s buyer guides cover which agencies specialize in B2B SaaS, how each one approaches conversion, and whether each agency’s methodology delivers measurable inbound pipeline.
VERIFIED CREDENTIALS
Track record & expertise
UPWORK
Expert-Vetted (top 1%)
- 100% Job Success
- 61 projects completed
- Operator-grade SaaS buyers
EXPERTISE
Framework, not opinion
- Conversion methodology per agency
- SaaS specialization depth verified
- Pricing transparency required
- Documented results, not assumptions
PREVIOUSLY
Led design at global brands
- Zara (Inditex)
- Mango
- El Corte Inglés
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