Websites for HR and Recruitment SaaS Companies

Max Performance is the outside web team for HR tech and recruitment platforms selling to staffing agencies, internal talent teams and HR leaders.

Ed PérezBook a Gap AuditSee the plan

The problem in this category

Three audiences, one website. A recruitment platform sells to agency owners, to internal recruiters and often to the candidates themselves, and each one reads the same page looking for something different.

The product ships faster than the site explains it. AI matching, new integrations, new pricing tiers, and the website still describes the version from two releases ago.

Comparison is the whole buying process. Buyers in this category shortlist against three or four named competitors, and most vendor sites have nothing to answer that with.

What the plan covers here

Product and feature pages for each module

Use case pages per audience (agency, in-house, HR leader)

Competitor comparison pages as a page type, with their own template

Integration pages

A CMS for customer stories and resources

The SEO and AEO structure underneath

Ongoing changes, most within 48 hours

Sub-niches Max Performance works with

Applicant tracking systems

Recruitment CRM and agency software

Candidate sourcing and matching

Assessment and screening

Onboarding platforms

HR information systems

Workforce and shift management

Employee engagement

Payroll and benefits

How Max Performance builds

01
01

Week 1, strategy and structure.

Buying roles, page inventory, URL model, sitemap and heading architecture, agreed in one session.

02
02

Week 2, design system.

Homepage and one reference page per template, so your team reviews a system rather than twenty screens.

03
03

Week 3, build.

Build with the CMS collections, schema per page type and responsive behaviour across breakpoints.

04
04

Week 4, QA and launch.

Pre-launch checklist, redirect map, Core Web Vitals and schema verified on the rendered code, then launch.

Recent work

CONFIRMWiggli once approved and live

Pricing, published

The rebuild. One-off project.

$8,500

Strategy, design, build, migration and launch in 30 days, with the full scope listed on the card.

What's included
  • Strategy, sitemap and heading architecture agreed in week 1
  • Design system, reference page per template, build and technical SEO
  • Migration with URL mapping, one-hop redirects, forms and tracking QA
  • Launch in 30 days, then the plan takes over
  • Page architecture per page type: product, feature, use case, comparison
  • CMS collections and fields for customer stories, resources and blog
  • JSON-LD schema per page type, prepared for AI search extraction
  • Internal linking rules so new pages inherit the structure
  • Core Web Vitals verified on the rendered code before launch
  • Redirect map in one hop, so existing rankings survive the move
  • Analytics and Search Console configured against a month-one baseline
  • Legal, 404 and thank-you pages
  • Recorded handoff and written documentation for your team
  • Prefer to spread it? The rebuild runs as $3,000 per month for 3 months on the monthly plan
Book a Gap Audit

Stay current. Monthly.

$3,500 per month

Unlimited requests, one active at a time, most within 48 hours, so the site keeps moving after launch.

What's included
  • Unlimited requests, one active at a time, most delivered within 48 hours
  • New pages, sections, copy, images, CMS items, redirects and schema fixes
  • The SEO and AEO structure kept intact as the site grows
  • Weekly 30-minute call and a monthly report against the month-one baseline
  • Month to month, pause or cancel anytime
Book a Gap Audit

Max Performance keeps 3 active plans at a time. Full breakdown on the pricing page.

Who Max Performance works with

B2B SaaS and technology companies between 10 and 200 employees, where one marketing lead or founder owns the website and there is no in-house web role. Contact center AI, HR tech, insurtech, applied AI and regulated verticals.

Not ecommerce, not local businesses, not pure self-serve products where nobody books a demo, and not companies that already employ a Head of Web.

Common questions

Max Performance has built sites for hiring platforms selling to staffing agencies and internal talent teams, including the page types that category needs: module pages, use case pages per audience, and competitor comparison pages.

Yes, as a page type with its own template, so your team publishes new comparisons from the CMS without a developer. Buyers in this category shortlist against named competitors, so these pages usually earn their build cost quickly.

Most requests land within 48 hours, with one active at a time and the order set by you. Bigger pieces get an agreed date when they enter the queue.

$3,500 per month for the ongoing plan, or $8,500 for a full rebuild in 30 days. Both published, with the full scope on the pricing page.

Ed Pérez, founder of Max Performance and Webflow Certified Partner

Ed Perez, founder of Max Performance and Webflow Certified Partner, has worked in design since 2004, from fashion and retail at Zara and Mango to B2B SaaS websites in Webflow and Next.js, independent since 2015 and focused on the web since 2020. Read more about Ed Perez, B2B SaaS web design and technical SEO.