Website Redesign Agency for B2B SaaS Companies

Max Performance works as the website redesign agency for B2B SaaS and technology companies whose site stopped matching the product two releases ago.

The pattern repeats: the product matured, the pricing changed, the positioning moved, and the website still argues last year's case. Sales sends links with an apology.

Max Performance redesigns the site end to end in 30 days, and migrates it without losing the rankings you already have.

Ed PérezBook a Gap AuditSee recent work

When a website redesign is the right call, and when it is not

A website redesign is the right call when the structure is the problem, not the wording.

Three signals point to a redesign: there is no template your team can reuse, so every new page is custom; the positioning on the site no longer matches what sales says on calls; the CMS cannot hold the content types you publish now.

One signal points away from it. If the site converts and only the copy is dated, a redesign is an expensive way to fix a writing problem, and the monthly plan solves it for less.

Website redesign services Max Performance delivers

Positioning and messaging hierarchy. What the site argues, in what order, for each buying role.

Sitemap and page architecture. URL model, heading architecture and one template per page type.

Design system. Homepage plus one reference page per template, built on your brand rather than a theme.

Build. Webflow, or Next.js on Vercel when the product needs it.

CMS structure. Collections and fields so your team publishes without a developer.

Migration that keeps rankings. URL mapping, one-hop redirects, forms and tracking QA, verified before and after launch.

Technical SEO and AEO. Schema per page type, Core Web Vitals, extractable structure, checked on the rendered code.

How a website redesign keeps your rankings

Most ranking losses after a redesign come from three avoidable mistakes.

URLs change without a map. Every old URL gets matched to its new destination in a single redirect hop, and the map is verified after launch, not assumed.

The structure gets flattened. Headings, internal links and schema carry over deliberately, because a page that loses its hierarchy loses the signals that earned its position.

Content disappears quietly. Pages that rank get identified before design starts, so nothing with traffic is dropped without a decision.

Max Performance runs the pre-launch and post-launch checks itself, and records the Search Console baseline before the migration so the comparison afterwards is real.

The 30-day website redesign process

01
01

Week 1, strategy and structure.

Buying roles, page inventory, ranking pages identified, sitemap and heading architecture agreed in one session.

02
02

Week 2, design system.

Homepage and one reference page per template, reviewed as a system.

03
03

Week 3, build.

Build with CMS collections, schema per page type and responsive behaviour across breakpoints.

04
04

Week 4, migration and launch.

Redirect map, forms and tracking QA, Core Web Vitals and schema verified, then cutover.

Your team supplies copy, product screenshots and one point of contact. Max Performance supplies everything else, including placeholder copy when final wording arrives late, so the build never waits.

Website redesign examples from Max Performance clients

How much a website redesign costs

A website redesign at Max Performance costs $8,500, fixed, for strategy, design, build, migration and launch in 30 days.

Three things change that number: a page count far above the core set, custom development beyond a marketing site, and copywriting when your team has no writer. Each is quoted separately after the Gap Audit, never as a surprise.

The rebuild. One-off project.

$8,500

Full scope on the card.

What's included
  • Strategy, sitemap and heading architecture agreed in week 1
  • Design system, reference page per template, build and technical SEO
  • Migration with URL mapping, one-hop redirects, forms and tracking QA
  • Launch in 30 days, then the plan takes over
  • Page architecture per page type: product, feature, use case, comparison
  • CMS collections and fields for customer stories, resources and blog
  • JSON-LD schema per page type, prepared for AI search extraction
  • Internal linking rules so new pages inherit the structure
  • Core Web Vitals verified on the rendered code before launch
  • Redirect map in one hop, so existing rankings survive the move
  • Analytics and Search Console configured against a month-one baseline
  • Legal, 404 and thank-you pages
  • Recorded handoff and written documentation for your team
  • Prefer to spread it? The rebuild runs as $3,000 per month for 3 months on the monthly plan
Book a Gap Audit

Stay current. Monthly.

$3,500 per month

What keeps the new site from ageing the way the old one did.

What's included
  • Unlimited requests, one active at a time, most delivered within 48 hours
  • New pages, sections, copy, images, CMS items, redirects and schema fixes
  • The SEO and AEO structure kept intact as the site grows
  • Weekly 30-minute call and a monthly report against the month-one baseline
  • Month to month, pause or cancel anytime
Book a Gap Audit

Max Performance keeps 3 active plans at a time. Full breakdown on the pricing page.

Who Max Performance redesigns websites for

Max Performance works with B2B SaaS and technology companies between 10 and 200 employees, where one marketing lead or founder owns the website and there is no in-house web role. Industry stays open: contact center AI, HR tech, insurtech, applied AI and regulated verticals.

Max Performance does not redesign ecommerce stores, local business sites or brochure sites for companies with no marketing function.

Website redesign FAQs

A full redesign at Max Performance costs $8,500 for strategy, design, build, migration and launch in 30 days. Agencies quoting per hour usually land higher for the same scope, and the difference is mostly project management billed to you.

Updating is the monthly plan at $3,500 per month, which covers unlimited requests with one active at a time. Teams whose structure still works choose this over a redesign, and it costs less in the first year.

Thirty days from kickoff to launch when copy and product screenshots arrive on schedule. Projects waiting on final copy launch with placeholder text and swap the wording afterwards, which keeps the build moving.

Every ranking page is identified before design starts, every URL gets a one-hop redirect, and the Search Console baseline is recorded before migration. Rankings usually wobble for a few weeks and settle, and the map is what decides whether they come back.

Not necessarily. Max Performance structures the messaging hierarchy and the section order, which is the part that decides what gets read and extracted. Your team or your writer supplies the wording, or it gets quoted separately.

Yes. Existing collections get mapped to the new structure, and content moves across with its URLs preserved wherever the structure allows.

Ed Pérez, founder of Max Performance and Webflow Certified Partner

Ed Perez, founder of Max Performance and Webflow Certified Partner, has worked in design since 2004, from fashion and retail at Zara and Mango to B2B SaaS websites in Webflow and Next.js, independent since 2015 and focused on the web since 2020. Read more about Ed Perez, B2B SaaS web design and technical SEO.

Book a call and get a walkthrough of what a redesign would change on your site, page by page, before you commit to anything.

Ed PérezBook a website redesign call