Websites for Contact Center and CX Software Companies

Max Performance is the outside web team for contact center AI, performance enablement and customer experience platforms selling to operations and CX leaders.

Ed PérezBook a Gap AuditSee the plan

The problem in this category

The buyer is operational, not marketing. Contact center directors and VPs of operations read for specifics: what it does to handle time, to quality scores, to agent ramp. Vague benefit copy loses them on the first screen.

The product is a platform, not a feature. Several modules, several integrations and several roles, which needs a page system rather than a long homepage.

Enterprise buyers check everything. Security, compliance and integration pages are part of the sale, and they are usually the pages nobody owns.

What the plan covers here

Module and feature pages built on one template

Role pages for operations, CX and enablement leaders

Integration pages for the CCaaS and CRM stack

Security and compliance pages

Customer stories in the CMS

SEO and AEO structure

Ongoing changes

Sub-niches Max Performance works with

Contact center AI and automation

Agent performance and coaching

Quality management

Workforce management

Conversation analytics

Customer experience platforms

Voice and messaging infrastructure

CX outsourcing services

How Max Performance builds

01
01

Week 1, strategy and structure.

Buying roles, page inventory, URL model, sitemap and heading architecture, agreed in one session.

02
02

Week 2, design system.

Homepage and one reference page per template, so your team reviews a system rather than twenty screens.

03
03

Week 3, build.

Build with the CMS collections, schema per page type and responsive behaviour across breakpoints.

04
04

Week 4, QA and launch.

Pre-launch checklist, redirect map, Core Web Vitals and schema verified on the rendered code, then launch.

Recent work

CONFIRMAmplifAI once approved

Pricing, published

The rebuild. One-off project.

$8,500

Strategy, design, build, migration and launch in 30 days, with the full scope listed on the card.

What's included
  • Strategy, sitemap and heading architecture agreed in week 1
  • Design system, reference page per template, build and technical SEO
  • Migration with URL mapping, one-hop redirects, forms and tracking QA
  • Launch in 30 days, then the plan takes over
  • Page architecture per page type: product, feature, use case, comparison
  • CMS collections and fields for customer stories, resources and blog
  • JSON-LD schema per page type, prepared for AI search extraction
  • Internal linking rules so new pages inherit the structure
  • Core Web Vitals verified on the rendered code before launch
  • Redirect map in one hop, so existing rankings survive the move
  • Analytics and Search Console configured against a month-one baseline
  • Legal, 404 and thank-you pages
  • Recorded handoff and written documentation for your team
  • Prefer to spread it? The rebuild runs as $3,000 per month for 3 months on the monthly plan
Book a Gap Audit

Stay current. Monthly.

$3,500 per month

Unlimited requests, one active at a time, most within 48 hours, so the site keeps moving after launch.

What's included
  • Unlimited requests, one active at a time, most delivered within 48 hours
  • New pages, sections, copy, images, CMS items, redirects and schema fixes
  • The SEO and AEO structure kept intact as the site grows
  • Weekly 30-minute call and a monthly report against the month-one baseline
  • Month to month, pause or cancel anytime
Book a Gap Audit

Max Performance keeps 3 active plans at a time. Full breakdown on the pricing page.

Who Max Performance works with

B2B SaaS and technology companies between 10 and 200 employees, where one marketing lead or founder owns the website and there is no in-house web role. Contact center AI, HR tech, insurtech, applied AI and regulated verticals.

Not ecommerce, not local businesses, not pure self-serve products where nobody books a demo, and not companies that already employ a Head of Web.

Common questions

Max Performance has worked with performance enablement software in this category. The buyer is operational rather than marketing, which changes how pages are written: specifics about handle time, quality scores and agent ramp, not benefit statements.

Yes. Integration pages for the CCaaS and CRM stack, plus security and compliance pages, are part of the standard page system rather than an add-on.

One template per module, built once and reused, so a new module is a content task rather than a design project.

$3,500 per month for the ongoing plan, or $8,500 for a full rebuild in 30 days.

Ed Pérez, founder of Max Performance and Webflow Certified Partner

Ed Perez, founder of Max Performance and Webflow Certified Partner, has worked in design since 2004, from fashion and retail at Zara and Mango to B2B SaaS websites in Webflow and Next.js, independent since 2015 and focused on the web since 2020. Read more about Ed Perez, B2B SaaS web design and technical SEO.