How Much Does a Website Redesign Cost?

A B2B SaaS website redesign costs between a few thousand and several tens of thousands, and the spread comes from scope rather than quality. Max Performance publishes a fixed price of $8,500 for a full rebuild in 30 days.

The reason the question is hard to answer is that almost nobody publishes a number, so buyers compare quotes that were each scoped differently.

This guide explains what actually drives the cost, what makes a quote grow after it is signed, and how to compare two proposals that look nothing alike.

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What you are actually paying for

A website redesign is five pieces of work, and quotes differ mostly in how many of them are included.

1. Strategy and structure. Positioning, page inventory, URL model, heading architecture. The cheapest to skip and the most expensive to skip.

2. Design. The system, then the pages. Quotes that price per page usually mean no system.

3. Copy. Sometimes included, often not, frequently the thing that delays the project.

4. Build. The platform work, the CMS structure, responsive behaviour, integrations.

5. Migration and launch. URL mapping, redirects, forms, tracking, QA on the rendered output.

A quote missing pieces 1 and 5 is not cheaper, it is smaller. Those two are where rankings and conversion live.

The six things that drive the number

Page count. The biggest single driver. A core marketing site is a different project from a site with forty use case pages, even when each page is simple.

Whether templates exist. Building one reference page per type and reusing it costs less than designing twenty unique pages, and it also makes the site cheaper to run afterwards.

Copywriting. Structuring the message is part of the work. Writing every word is a separate discipline and gets priced separately by most providers.

Custom development. Anything beyond a marketing site: programmatic pages, app integrations, documentation systems, complex forms or calculators.

Migration complexity. A site with hundreds of URLs, a blog with history and existing rankings needs a redirect map and QA. A five-page site does not.

Who does it. A freelancer, a small studio, a mid-size agency and an enterprise agency price the same brief very differently, mostly because of how many people sit between you and the work.

Why almost nobody publishes a price

Three reasons, and only one of them is about you.

Scope genuinely varies. A redesign can mean a facelift or a rebuild, and a single number would mislead in both directions.

Price discovery. A discovery call before any number lets the quote adjust to the buyer's funding stage, which benefits the seller.

It filters badly. Published prices lose the leads who cannot afford it, which is only a loss if you wanted those conversations.

Max Performance publishes because a B2B SaaS marketing lead comparing three providers should not need three calls to see three numbers. The trade-off is accepted knowingly.

How to compare two quotes that look different

Ask each provider the same six questions, and the quotes become comparable.

  1. How many templates do I get, and can my team reuse them without you?
  2. Is the CMS structure included, or is it content entry into a fixed design?
  3. Who writes the copy, and what happens if it arrives late?
  4. What does the migration include, specifically? Ask for the word “redirect map”.
  5. What happens after launch, and what does that cost per month?
  6. What is out of scope, listed?

The answer to question 5 is usually where the real total shows up. A cheaper build followed by a per-hour maintenance arrangement often costs more in year one than a higher build with a flat plan.

The cost after launch, which nobody quotes

A redesign is not the end of the spend, and treating it as one is why sites decay.

After launch there are new pages, campaign landing pages, copy changes, CMS items, redirects when URLs move, and technical upkeep. Someone does that work: an internal hire, a freelancer per task, an agency retainer, or nobody, which is the most expensive option because the site slowly stops representing the product.

Max Performance prices it at $3,500 per month for the monthly plan, published alongside the rebuild for the same reason.

What Max Performance charges, and why it is fixed

$8,500 for a full B2B SaaS website rebuild in 30 days: strategy, structure, design system, build, migration and launch.

Three things are quoted separately when they apply: a page count far above the core set, custom development beyond a marketing site, and full copywriting.

The price is fixed rather than hourly because an hourly quote transfers the risk of an inefficient process to the client. If the work takes longer than planned, that is a planning problem, not a billing event.

The detail of what is included sits on the website redesign agency page, and both options are on the pricing page.

Website redesign cost FAQs

Max Performance charges $8,500 fixed for a full rebuild in 30 days. Across the market the range is wide because scope varies, which is why comparing quotes requires asking each provider the same questions about templates, migration and what happens after launch.

Usually not, and often it is the same project. A redesign that keeps the existing structure is cheaper; one that rebuilds the structure is a new site with old content.

Ongoing updates at Max Performance are $3,500 per month, with unlimited requests and one active at a time. Teams whose structure still works choose this, and it costs less in the first year than a rebuild.

Because they scope differently. Strategy, copy, migration and post-launch support are the four pieces most often excluded from the lower quote.

Not because of the price. It hurts when the migration is skipped: no redirect map, no ranking pages identified, no heading structure carried over. That step is cheap to include and expensive to repair.

Thirty days is realistic for a core B2B SaaS marketing site when the process is defined and copy arrives on schedule. Projects that stretch to six months usually stretch because of decision-making, not build time.

Ed Pérez, founder of Max Performance and Webflow Certified Partner

Ed Perez, founder of Max Performance and Webflow Certified Partner, has worked in design since 2004, from fashion and retail at Zara and Mango to B2B SaaS websites in Webflow and Next.js, independent since 2015 and focused on the web since 2020. Read more about Ed Perez, B2B SaaS web design and technical SEO.

Book a Gap Audit and get a page-by-page read of what your redesign would actually need, before anyone quotes you.

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